Sharpen the idea.
Pressure test the problem, the customer and the timing before you spend a dollar.
PRESSURE TEST
9 IDEAS
5Build instructions for founders
Great companies are built brick by brick.
I help founders place the first brick, find the fit, and build a company that scales.
Start buildingSTEP 0 · THE FIRST BRICKS
About
I've spent my career inside startups and scale‑ups, building product and operations from the first brick to global teams.
The steps
Five steps from idea to scale.
Start at step one, or jump in where you are.
Prove someone cares.
Talk to real customers. Collect signals, not compliments.
TESTING FIT
TRYING
Ship the smallest real thing.
An MVP that learns fast, and a team rhythm that ships every week.
5 PIECES
BUILDING 0/5
Find the piece that clicks.
Read retention, not vanity metrics. Iterate until the market starts pulling.
8 PIECES
SEARCHING
Build the machine.
Turn what works into process, people and a go‑to‑market that repeats.
0 PIECES AND COUNTING
BUILDING
Contact
Let's build something.
Tell me where you are and what's in the way. I'll reply personally.